Portfolio
Santuari Restaurant
Digital Marketing
Date
2019-2023
Goals
Increase sales and customer base through creative marketing and paid advertising
What I Did
I implemented a full force digital marketing package including my own photography and content creation, hand illustrated menus, paid social media advertising, and in-house strategy to retain customer info.
Results
Increased revenue by over 300k per year, increased online following by over 12k, and elevated brand image through creative implementations.
IHG Hotel Group
Art Director
Date
2022-2024
Goals
Design and image source for global marketing campaigns and landing pages.
What I Did
Served as the lead director and designer for both global and national marketing campaigns, contributed to the development of wireframes, and designed workflow templates for the global creative services team.
Results
Developed landing pages for major collaborations including Chase, Apple, Live Nation, and more. Designed Marketing campaigns that resulted in millions over projected revenue.
Fisherman's Market Group
Digital Marketing & Web Design
Date
2022-2024
Goals
Elevate the online presence for all 7 restaurants within the group and introduce the family owned restaurants to new clientele in the desert (Coachella Valley).
What I Did
Worked on establishing an organic audience through social media marketing, redesign of 4 websites, as well as using paid advertising to expand our audience.
Results
Fisherman's Market continues to expand into new ventures and uphold business for almost 25 years.
Graphic Design & Branding
Date
2014-2024
Goals
Utilize design principles to increase sales and promote events while elevating brand presence.
What I Did
Combined digital and hand-drawn elements to visually entice guests to purchase.
Results
Well executed graphic design results in sold out events and increased sales across the board.